It’s Happening Again
Honestly, I don’t know what it is about me and this time of the year.
I think it could be the weather, because here in NY it’s almost beginning to switch from super hot to comfortably cool.
It may also be that my brain has been pre-programmed to switch to some other gear around this time due to the many years of school starting back up about now.
Then again, it could all just be a crazy coincidence.
Whatever it is, I always seem to end up doing some big time significant things around this time of the year. Some of the many examples:
- You know that case study post I did about how to increase traffic to a new site or blog? Take a look at those traffic stats and pay attention to what month they start at. Yup, the very end of September through October and November.
- You know that post I did about how I increased Adsense revenue from $1,000 per month to $10,000 per month? Nothing in that post actually has a date on it, but it was on October 31st that I first started messing around with the stuff that would go on to cause that increase. I remember literally running back and forth from the computer (to play with Adsense) to the door (to give out candy).
- My very first (real) site – the one that pretty much single-handedly started everything for me and basically put me on the path to where I’m at now – originally started on some shitty free host in 1999. I then redesigned it, moved it to a real host, and registered a domain name for it in 2001. That domain name’s registration date? September 1st, 2001.
Like I said, there’s something wacky about the 3 month span of September, October and November that leads to me starting things that end up being pretty significant in hindsight.
And now, sure enough… it’s happening again.
And a big difference this time around is that I’m going to blog about it all right here.
Blog about what, you ask? The new site I’m about to start working on.
See, this past Saturday (Sept 12th), I had one of those light-bulb-over-head, “I need to write this down immediately” moments.
About 30 minutes later I ended up with this big unorganized mess of thoughts and ideas ranging from stuff as broad as the best way to develop the overall idea and how to market it effectively, to stuff as specific as exactly how the logo should look and the first 3 domain names I should check for availability.
This unorganized mess gradually became bigger and messier over the weekend as I continued thinking about it and adding to it.
So I guess what I’m getting at here is that while I’m still a bit uncomfortable with getting into the really specific specifics of any of my sites (names, URLs, niches, etc.), I will definitely be telling you about everything else there is to tell about this new site, and I’ll be doing it in real time as it’s happening.
This will likely include:
- coming up with and molding this site’s idea/concept
- evaluating its monetization potential
- evaluating my potential competitors
- gauging what type of audience exists for this site and how big this potential audience can become
- naming it
- registering the perfect domain name
- the entire design and development process
- the site’s launch
- the entire marketing process (the part I’m looking forward to the most)
- full traffic stats from day 1
- where that traffic is coming from and what I did to get it
- monetization strategies
- and when the time comes, how much money this site goes on to earn
This is the point when you subscribe if you haven’t already done so. It’s gonna be fun.









Coolness. So is this new site a blog or something else? Seems more like something else, but I’m only guessing.
Awesome!
Cool! Feels like a reality show going on here ;D
Looking forward to it!
Dex: It’s something else, but it will definitely have a blog. And I’m not sure yet, but there’s a small chance the “something else” might actually run on blog software. I’ll explain it more when I figure it all out myself.
Matt: Fo shizzle.
Adrian: Ha, exactly! All we’re missing now are some chicks making out in a hot tub, some fat people, and Ryan Seacrest.
Hahaa..yeah!
Subscribed to email updates for this..
Good luck, mate!